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Infographic: Top Emotional Triggers For Greater Fan Experience
September 10, 2019
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Content needs to reflect what matters to the audience in order to sustain an active fan base.
One way we help show the audience our relevancy; how well we fit into their lives, is by paying attention to the type of social media content they say they want flowing through their Feeds.
Noted are the top six emotional triggers people continuously say they want from us.
So print this out - and build the discipline to always ask before creating content - will it fall into one of the buckets below?
Why This Matters:
Content research serves as a reminder to pay attention to audience signals (what triggers reaction and what falls short).
Consistently studying interaction teaches us what causes reaction, conversion and attribution.
When we don't spend time understanding audience experience - we risk being throttled out of social media and digital algorithms.
And ultimately, when we become out of sight - out of mind, we become out of the consumers' choice.
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