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The Launch Of Lori Lewis Media
November 19, 2019
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Since 2008 - the inception of businesses using social media - I have had the privilege of serving in an executive leadership role; guiding hundreds of successful brand transformations -resulting in online audience and revenue growth.
And as we head into 2020, I am excited to announce I'm leaving the corporate world and returning to the social space as an advisor to brands - offering an affordable way for everyone to finally put a solid strategy in play with proven, winning tactics to create real impact for our stations, our advertising partners and the bottom line.
Here's why:
The audience is distracted.
And we're so strapped for resources, it's becoming near impossible to fully embrace and capitalize off social media. The time we spend on social isn't always effective and efficient for the fans who interact (or want to interact) with us in order to resonate.
Just look at the "Internet Minute" graph we create each year. The audience is walking around with the Internet in their pants, looking for something to feel a part of; to talk about.
The only way we become memorable and monetize social media in a meaningful way is to really focus on how our time & energy is spent in the social space.
Every second counts. Every person counts.
Together we can easily build a strategy standing on three pillars:
Cultivating Sustainable Relevancy
Applying more compelling tactics to increase interactions + audience - leading to a much needed active social fan base
Creating connections beyond the confines of social
Constructing exclusive "holy crap" experiences
Offering community efforts others won't or cannot pull off
Data Driven Approach
Learning emotional triggers leading to powerful content creation & curation
Studying audience signals to convert the fan base off social and onto the assets we own
Shaping a more seamless execution and purposeful presence for our online "P1s"
Revenue Development
Social media is a $93 billion dollar industry. Let's master monetizing social in a meaningful way so we establish an incremental revenue stream in order to boost the bottom line.
And that's just the start of what we'll do together!
Keep in mind - while we specialize in social media - *everything* you'll be advised on about "standing out in and productizing this space" actually transcends to all aspects of your brand.
We will make the mothership (the FM/AM stick), the streaming experience via apps or voice-first devices, podcasts, emails, and more, even stronger.
Social media is an amazing complement to our brands when we place a more strategic focus on it.
When we don't place a stronger importance on it, we risk being throttled out of social media feeds & ultimately out of the consumers' choice. No brand should want that.
Email llewismedia@gmail.com for Lori's deck presentation and find how she can help you grow audience and revenue in an affordable way in 2020!
Reach out to me anytime on Facebook, Instagram, LinkedIn or Twitter.
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