You’re About To Lose Awareness If You Don’t Start Paying Attention

As you may already know, Facebook and Instagram’s goal with News Feed is to prioritize content you see from the friends, Groups and Pages you follow by the signals you give the algorithm.

Meaning when we like, comment or share someone’s content – we send the signal that we probably want to see more of that and/or them.

And soon, Facebook & Instagram want to understand even more about its users.

While they’ve been asking users if specific posts are worth their time, they’re amping it up by now asking new questions about content people are seeing – probing what’s valuable and what’s not.

Here are some of the areas they’re exploring:

• Whether People Find A Post Inspirational: People have said they want to see more uplifting content in News Feed because it motivates them and can be useful to them outside of Facebook

• If Your Content Detracts From The News Feed Experience: Even though our News Feeds contain posts from the friends, Groups and Pages we’ve chosen to follow, they know sometimes people share posts that aren’t interesting to us.
  
  More than ever - they want to do a better job removing uninteresting, uninspiring and unmoving content out of News Feed.
• Making It Easier For People To Hide You: We’ve always been able to hide content – but soon when people come across irrelevant, problematic or irritating content, they can tap the X in the upper right corner of the post to hide it from News Feed and see fewer posts like it in the future.

Why This Matters:

While it’s excellent for Facebook and Instagram to study audience signals; making our News Feed experience better – they should not be the only ones.

Every person and business should be paying attention to what triggers reaction and what people scroll past - consistently learning what generates meaningful interaction. This teaches us how to be even better content creators - leveraging social to boost brand interest, awareness and growth.

With billions of messages shared each day, when we’re not spending time understanding audience experience – we’re risking being throttled out of News Feeds.

And when that happens, we miss creating opportunities for the brand, the fans and for us; because out of sight is out of mind.

Let us know how we can help: lori@lorilewismedia.com.

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