Instagram Is No Longer A Photo-Sharing App

Last week, Head of Instagram, Adam Mosseri, gave us a sense of what’s coming to Instagram, and the more eye-opening thing Mosseri said was this:

“[Instagram is] no longer a photo-sharing app or a square photo-sharing app.”

Mosseri added video is what’s driving an immense amount of growth online for all the major platforms, and it’s a trend they will now place more focus on.

He cited the massiveness of TikTok and YouTube, so over the next couple of months – Instagram will embrace video more broadly and experiment with recommending videos and stories in your main feed from accounts you do not already follow.

This is a drastic shift for Instagram.

Using Instagram Reels, Stories and video, in general, can accelerate the growth of any brand but only when we put care in the content – meaning:

Tapping into emotional triggers by being entertaining, teachable, inspiring, or relatable

Showcasing your brand’s interesting and or fun voice and values

Separating from the pack by doing what others won’t or cannot do

• First Three Seconds Matter
  Videos immediately conveying key message outperform those that ramble or wait until the end.
• Shorter Video Drives Maximum Impact
  Quicker content drives memory encoding; it’s also easier to consume.
• Text On Video [CC]
  Remember many people watch video without sound.
• Play With Trends
  Watch what trends align with your personality – test the waters out.
• Answers
  Reply to questions that are either frequently asked or really fun ones.
• Performance
  Whether it's playing new songs, rehearsal or a sports-team practice - give the audience a peek into what you're listening to or watching.
• Behind The Scenes
  Who doesn't love watching what happens when no one is typically looking?
• DIY – Hacks - Demos
  Teach people how to do things. What do you love doing?

In everything we do – remember the main trend we’ve talked about that came out of 2020:

Let us know how we can help you: lori@lorilewismedia.com.

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