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We Win When We Invest In Our People
October 5, 2021
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“I’m here today because I believe Facebook’s products harm children, stoke division, and weaken our democracy.” - Frances Haugen, Facebook Whistleblower
By now, most of us have heard all or some of what Frances Haugen shared on 60 Minutes earlier this week.
And while her allegations of Facebook’s “profit over safety” must be checked and if true, held accountable, there’s a bit of onus on us when it comes to excessive social media.
Social is a fantastic outlet; incredible moments and connections have been created because of it.
But with anything in life, nothing good comes from extreme use.
Way before Facebook’s study showing the toll social media can take on someone’s image - there's been a string of studies linking the toll of heavy social use and exposure to trolls to declining mental health.
- And with the expectations, we (rightfully so) place on talent to use social to elevate the essence of our brands - are we at least taking the time to make sure they are OK?
- Are we routinely asking if they feel they have balance in their use of social?
- Are we assuring them they can come to us for help if they are being trolled (no matter how small it can look from our point of view)?
Here's why:
Researcher Rebecca Darmoc, MS, revealed in her findings printed in the Journal of Psychosocial Nursing and Mental Health Services, the likes, comments, and notifications received on mobile devices through apps can release dopamine, making us feel good about ourselves.
When we are not getting this dopamine release from our apps and smartphones, many feel anxiety and loneliness.
And beyond social media addiction – there are the awful people part, too.
It's time to develop better systems for social media moderation.
Consider the following:
- Reduce Opportunities For Social Comparison
This means limiting time spent scrolling. Just do it. - Protect Exposure
Customize your News Feeds to only reflect people and brands who make you feel good. - Turn Off Superficial Notifications
None of us need to know someone "liked" our post or tweet in real-time. Turn off all sound and badge notices that do not bring constructive meaning to our days. - Decide Where You Can Create Impact
As 'fun' as it can be posting, snapping, Tik Toking, and making Stories all day - identify the platform(s) you have the best experience with and place stronger importance on them.
Effective use of social greatly benefits our brands (and overall health and relationships); so long as there's a balance of use.
Consider adding the above to your company's social media systems.
Demand working healthier at social, not harder.
We win when we invest in our people.
Let us know how we can help develop new and different systems for your brand: lori@lorilewismedia.com.
Reach out to me anytime on Facebook, Instagram, LinkedIn or Twitter.
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