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Why Social Media Engagement Matters
February 8, 2022
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Engagement is the tell-tale sign from the audience that your content is accomplishing two main goals:
Capturing Attention & Converting It Into Action
Healthy engagement is how we leverage & convert fans into action. This is way more important than vanity metrics (the number of fans or reach).
But we can’t convert fans into action if we don’t appear interested in them.
When people comment – reply, acknowledge them. This is how we build the reputation as a reciprocal brand.
We also strengthen our presence in the social space.
Here’s how:
When others spend time engaging with our content (commenting, but also sharing, viewing, clicking, and liking), the life of the content is extended, opening opportunities to be discovered and grow the fan base.
Without engagement – we’re like a ghost ship – floating around the social space; no one manning the ship, and no one caring about our ship.
Want to leverage social media? It starts with being responsive and interacting with the community.
Let us know what we can help you with at lori@lorilewismedia.com.
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