KXL Turns 85

Marketing Before The Net

ALPHA BROADCASTING Talk KXL/PORTLAND is celebrating its 85th birthday TODAY (12/13).

The station, founded by HARRY READE, launched on DECEMBER 13, 1926 from a 50-watt AM transmitter at the MALLORY HOTEL.  The call letters and format moved from AM to FM this year.

Director of Programming BRIAN JENNINGS said, "KXL radio has a rich heritage in Portland's history.  As one of the first stations licensed in the U.S., we have always focused on covering local news and being a proud member of the community.  For years KXL broadcast on AM 750, but in 2011, our 85th year, we moved to FM 101.1.  We look forward to beginning the next 85 years by serving the PORTLAND area with the most news, the most traffic, and the most weather 24/7."

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