Exclusive December PPM Analysis: Los Angeles, New York, Chicago, Dallas And San Francisco

Exclusive Analysis from dmr

ALL ACCESS presents Top-10 PPM market highlights, compiled by DMR for ALL ACCESS and powered by XTRENDS rends, radio's #1 PPM and diary analysis tool.

KOST Rises To #1 For December

KOST (6.2) posted a 59% gain to overtake #1 in LOS ANGELES for the month of DECEMBER P6+. The CLEAR CHANNEL AC turned in over 30% gains across the board for the month. See Top Gainers for more detail.

N/T KFI-A dipped to #2 (5.2). CLEAR CHANNEL Top 40 KIIS checked in at #3 (4.4). CBS Top 40 KAMP (4.3) assumed the 4th place rank.

Top Demo Gainers (within Top 10, share growth/rank, NOVEMBER to DECEMBER)

P6+:    KOST, 59% / #4 to #1

P18-34: KOST, 34.3% / #7 to #4

P18-49: KOST, 52.6% / #7 to #1

P25-54: KOST, 57.5% / #5 to #1

P35-64: KOST, 64.3% / #3 to #1

Snapshot Trends (3 consecutive months up or down)

Trending up: KOST (P6+, P18-34, P18-49, P25-54, P35-64); KXOL (P18-34); KKGO (P35-64) 

Trending down: KIIS (P6+, P18-34, P18-49, P25-54); KROQ (P18-34, P18-49, P25-54); KFI-A (P18-49, P25-54, P35-64); KLAX (P25-54); KHHT (P35-64)

Big Apple’s WLTW Posts Gains, Holds Onto #1

CLEAR CHANNEL AC WLTW maintained its lock on the #1 rank with continued growth (36% over NOV., 8.2 share). CBS RADIO Classic Hits WCBS-F held at #2 with slight growth over last month (5.9). CLEAR CHANNEL Top 40 WHTZ stayed flat with NOVEMBER (#3, 5.1 share) while sister WKTU stayed at #4 (4.8).

Top Demo Gainers (within Top 10, share growth/rank, NOVEMBER to DECEMBER)

P6+:    WLTW, 36.7% / Held #1

P18-34: WLTW, 32.1% / #5 to #3

P18-49: WLTW, 41.1% / #3 to #1

P25-54: WLTW, 55.8% / #3 to #1

P35-64: WLTW, 44.3% / #2 to #1

Snapshot Trends (3 consecutive months up or down)

Trending up: WLTW (P6+, P18-34); WCBS-F (P6+, P35-64); WSKQ (P6+, P25-54); WWFS (P6+, P18-34, P18-49, P25-54, P35-64); WABC (P6+); WXNY (P6+, P25-54); WHTZ (P18-34, P18-49, P25-54); WWPR (P25-54); WKTU (P35-64)

Trending down: WAXQ (P6+, P18-34, P18-49, P25-54, P35-64); WKTU (P18-34, P18-49); WBLS (P35-64)

Chicago Lite’s Up For December.
 
CLEAR CHANNEL AC WLIT (7.4)shot to the top of the ranks P6+ in CHICAGO for DECEMBER. The station’s meteoric 139% increase (#14 to #1) was fueled by its CHRISTMAS playlist. CBS RADIO News WBBM-A brought home #2 (5.9), while TRIBUNE Talk WGN-A (5.1) held at #3 (5.1). CLEAR CHANNEL Urban AC WVAZ (4.8) rounded out the top 4 for the month.

Top Demo Gainers (within Top 10, share growth/rank, November to December)

P6+:     WLIT, 139% / #14 to #1
P18-34:  CBS Sports WSCR, 23.3% / #13 to #9
P18-49:  WLIT, 123% / #14 to #1
P25-54:  WLIT, 109% / #14 to #1
P35-64:  WLIT, 145% / #11 to #1

Snapshot Trends (3 consecutive months up or down)

Trending up:  WSCR (P6+, P18-34); WLIT (P25-54); WOJO (P25-54)

Trending down: WBBM-A (P6+); WVAZ (P6+); WLS-A (P6+, P35-64); WTMX (P6+, P18-49, P25-54); WDRV (P18-34, P25-54, P35-64); WUSN (P25-54)

KHKS Remains #1 In DFW. KVIL Gains Again.

CLEAR CHANNEL Top 40 KHKS continued its run #1 P6+ in DALLAS-FT WORTH with a 6.7 share. CBS RADIO AC KVIL climbed from #10 to #2 for the month to finish with a 5.4 share. UNIVISION Regional Mexican KLNO brought home #3 for a second month (4.5) CUMULUS Country KPLX settled into 4th with a 4.3 share.

Top Demo Gainers (within Top 10, share growth/rank, November to December)

P6+:    KVIL, 68.8% / #10 to #2

P18-34: UNIVISION Regional Mexican KFZO, 46.2% / #14 to #8

P18-49: KVIL, 54.8% / #13 to #3

P25-54: KVIL, 52.9% / #10 to #2

P35-64: KVIL, 47.4% / #10 to #1

Snapshot Trends (3 consecutive months up or down)

Trending up – KVIL (P6+, P18-49, P25-54, P35-64); KSCS (P6+, P18-49, P25-54); KDGE (P18-34); KDMX (P18-34); KHKS (P18-49)

Trending down – KLTY (P6+, P35-64); KLUV (P6+, P35-64); KMVK (P18-34); KNOR (P18-34); KLNO (P18-49)

KYLD and KOIT Break Tie in SF

San Fran’s PUBLIC MEDIA Talk KQED-F hangs onto #1 for December with a 6.8 share. CBS RADIO News KCBS-A is steady at the #2 post with a slight bump to a 6.5 share. ENTERCOM AC KOIT (5.9) gained on CLEAR CHANNEL Top 40/Rhythmic KYLD (4.6)to break their November tie. The stations settle into #3 and #4, respectively.

Top Demo Gainers (within Top 10, share growth/rank, November to December)

P6+:    KOIT, 28.3% / Holds at #3

P18-34: KOIT, 51.7% / #10 to #7

P18-49: KOIT, 41.7% / #8 to #6

P25-54: SPANISH BROADCASTING SYSTEM Regional Mexican KRZZ, 27.6% / #14 to #10

P35-64: KOIT, 24% / #3 to #2

Snapshot Trends (3 consecutive months up or down)

Trending up – KCBS-A (P6+, P35-64); KGO-A (P6+, P35-64); KSOL (P6+, P18-34, P25-54); KRZZ (P18-34, P18-49, P25-54); KOIT (P18-34, P18-49, P25-54, P35-64); KQED (P18-34)

Trending down – KMVQ (P6+, P18-34, P25-54); KMEL (P6+, P18-34, P18-49, P25-54); KISQ (P6+); KBRG (P25-54)

DMR for ALL ACCESS and powered by XTRENDS, radio's #1 PPM and diary analysis tool.

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