Lori Lewis On What Brands Can Learn From Dave Grohl

Lori Lewis

There are new ways to increase brand appeal (and ultimately cume) in 2012 than the old school ways in which we were taught. Today, it's about recognizing opportunities that your brand has to offer fans unexpected moments.

JACOBS MEDIA Dir./Digital And Social Strategies and MERGE author LORI LEWIS writes, "DAVE GROHL's spontaneous coolness has built one of the greatest brands in motion today. The key here is not letting a common mindset or the frenetic energy of each day distract you from creating 'GROHL-like moments' where you could be 'filling up the beer cup' -- one fan at a time."

MERGE is dedicated to helping radio grow in the social and digital space. LORI's piece this week is titled, "DAVE GROHL Doesn't Like A Thirsty Fan, And Neither Should You."

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