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Lori Lewis On How Commercial Radio And Public Radio Could Benefit From Each Other
September 19, 2012 at 3:55 AM (PT)
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JACOBS MEDIA Dir. /Digital And Social Strategies and MERGE author LORI LEWIS shares a brief "highlight Twitter reel" from last week's Public Radio's Programmer's Conference in this weeks "MERGE."
LEWIS says, "As you will see in the 'tweeted sound bites,' there are philosophies from Public Radio that can also be applied to commercial radio -- especially when thinking about the digital and social space. I highly recommend PRPD next year -- as well as the WORLDWIDE RADIO SUMMIT in 2013! I have found these two radio events challenge the common mindset!"
MERGE is dedicated to helping radio grow in the social and digital space. LORI’s piece today is titled, "Radio Isn’t Going Away, It's Going Everywhere."