Shamrock Communications Brings Alternative KRZQ Back To Reno
November 8, 2012 at 1:29 PM (PT)
SHAMROCK COMMUNICATIONS/RENO, NV will sign on its second of four new stations (see NET NEWS 10/22) this weekend with the return of the market's former longtime Alternative KRZQ at 104.1 FM under Dir./Broadcast Operations WILLOBEE CARLAN, who will also handle PD duties. He hinted that the station may sign-on as early as FRIDAY evening, NOVEMBER 9th.
"It was pretty much a no-brainer to bring KRZQ back to the market," said SHAMROCK COMMUNICATIONS/RENO GM JOHN BURKAVAGE. "It's a great match for our company with WILLOBEE's passion for the format and the former KRZQ staff excited to be part of the station again. We are happy to bring the format back!"
WILLOBEE has hired former KRZQ staffers: CHRIS PAYNE returns as APD/MD/afternoons; SMILIN' MARTY joins as Imaging Director/host of "SMILIN' MARTY's MORNING PARTY; and former Promotion/Marketing Director SCOTT DAVID is back in the same post and will also join the air staff. WILLOBEE will handle middays. No official word yet on nights.
"It's been an eight year process bringing four new FM stations to RENO," WILLOBEE told ALL ACCESS. "A year ago, when WILKS BROADCASTING flipped KRZQ from Alternative to Hot AC (NET NEWS 9/12) and released the 20 year heritage call letters Our engineer grabbed them since these call letters have cache value in this market. When I moved here in MARCH people were in mourning about the loss of KRZQ. We launched myrenoradio.com for people to register, login, and tell us what formats they think we should have in this market (NET NEWS 7/13). Almost 70% specically mentioned to bring back Alternative KRZQ. There was obviously a hole in the market and starting with a brand new frequency we have nothing to lose. We had the support from the top of the company with CEO BOBBY LYNETT and the outpouring of response to bring Alternative back to Reno was insane from FACEBOOK to newspaper articles."
"The reaction has been overwhelming," WILLOBEE noted." In less than 18 hours, KRZQ has over 1.000 Likes on FACEBOOK."
KRZQ is also marketing with a digital billboard campaign and hosting a launch party on TUESDAY, NOVEMBER 13th at the KNITTING FACTORY with EVERCLEAR and others.