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Top-10 Advertisers
November 13, 2012 at 4:06 AM (PT)
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MEDIA MONITORS reports that the Top-10 radio spots airing nationally for the week of 11/5-11 were:
1. GEICO
2. THE HOME DEPOT
3. MCDONALD'S
4. WAL-MART
5. LOWE'S
6. MACY'S
7. AMBEREN
8. AUTOZONE
9. JARED THE GALLERIA OF JEWLERY
10. IHEARTRADIOIn its national statistics for political ads, MEDIA MONITORS showed that in the last two days of the presidential campaign, MITT ROMNEY's campaign, for the first time, outspent President OBAMA's campaign on radio, buying 7,883 spots to OBAMA's 7,278 ads, while the RNC bought 1,699 spots for ROMNEY. CALIFORNIA's school tax YES ON PROP 30 campaign was fourth among national clients with 1,451 spots, followed by Super PAC. NAEOF-AGAINST BARACK OBAMA at 1,360 spots, Republican challenger JOSH MANDEL FOR US SENATE (OHIO) in sixth with 1,294 spots, the pro-ROMNEY Super PAC RESTORE OUR FUTURE seventh with 1,156 spots, incumbent Democrat CLAIR MCCASKILL FOR US SENATE (MISSOURI) eighth with 1,089 spots, the pro-OBAMA Super PAC PPAF – BARACK OBAMA ninth with 976 spotsm and CALIFORNIA's 2012 AUTO INSURANCE DISCOUNT ACT – PROP 33 tenth with 955 spots.