December Arbitron RADAR: 70% Heard One Or More Network Radio Spots In An Average Week

Dec. RADAR Is Out

ARBITRON’s DECEMBER 2012 RADAR network ratings show over 181 million persons 12 plus (69%) hearing one or more network radio commercials in an average week. 70% of those 18 plus (165 million), 69% of those 35 plus (113 million), 72% of those 18-49 (97 million), and 73% of those 25-54 (92 million) heard at least one spot.

The survey ran from SEPTEMBER 15, 2011 to SEPTEMBER 12, 2012.  ARBITRON no longer allows network rankings to be republished by the media in whole or part.

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