Record Internet Ad Revenue Generated In Q3 2012

Makin' Coin

Internet advertising revenues in the U.S. hit a record $9.26 billion for Q3 2012, according to the latest IAB Internet Advertising Revenue Report released by the INTERACTIVE ADVERTISING BUREAU (IAB) and PwC US. That's an 18% climb year-over-year and a 6% increase over the Q2 2012 figures.

"These historic investments in interactive point to the strong results that marketers are receiving from digital marketing," IAB Pres./CEO RANDALL ROTHENBERG said. "It is a highly effective medium for interacting and engaging consumers, who are no longer passive, but are active participants in contemporary media online, through social media, and on-the-go with mobile.".

"This uptick goes beyond a significant year-over-year increase at 18%, and also shows a climb from last quarter as well," PRICEWATERHOUSECOOPERS LLP Partner DAVID SILVERMAN added. "Clearly, digital advertising is continuing its positive trajectory with incredible momentum as it heads into seasonally strong Q4."

For details, click here.

« see more Net News