KVIL, KMVK Hold Annual 'Christmas Is For Children' Radiothon

CBS RADIO AC KVIL (103.7 LITE FM) and Spanish AC KMVK (MEGA 107.50/DALLAS aired its annual "Christmas is for Children" Radiothon on DEC. 7th-8th and generated donations totaling  $1,007,364.

During the Radiothon, on-air personalities from both stations shared heart-warming stories about the pediatric care provided to CHILDREN’s patients every day, and listeners were encouraged to donate to the not-for profit hospital.

The Radiothon also received promotional support from other local CBS RADIO and CBS TV stations. In addition, special appearances by station personalities, including nationally-syndicated host DELILAH, at children’s throughout the event provided entertainment and encouragement for phone bank volunteers as well as patients and families.  

"Taking care of our patients is our number one priority, and we could not do it without the support of our community and great partners like 103.7 Lite FM and MEGA 107.5," CHILDREN’S MEDICAL CENTER FOUNDATION Pres. MICHAEL FRICK said. "We’re grateful for the outpouring of support from the listeners as we continue to make life better for the more than 200,000 patients we serve each year."

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