This Week's Merge: Understanding The Influence Between Twitter And Radio

Lori Lewis

JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "There's no denying that reach and involvement drive each other and yet somehow there are still too many in our storied industry of radio dismissing TWITTER.

"It's understandable that it is hard to value what you don't understand, but with TWITTER becoming a larger part of your fans' engagement time, it should drive broadcasters to want to gain a better understanding of what it means and how the fans are using it."

MERGE is dedicated to assisting radio in the digital and social space.

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