KIFM Drops Mainstream For 'Easy' AC

KIFM

LINCOLN FINANACIAL MEDIA has just flipped Mainstream AC KIFM/SAN DIEGO to "Easy AC" branded as "Easy 98.1 FM," which promises to play the "easy hits from the 1970s to the new millennium." PD/middays MIKE VASQUEZ stays on board, and is joined by morning host GREG COOK, afternoons DAWNE DAVIS and night-timer MARIA LOPEZ.

"We certainly believe SAN DIEGO is ready for a full-fledged AC station," LFM/SAN DIEGO SVP/GM RICK JACKSON said  "Some of the music you'll hear hasn't been played on radio in years.  EASY 98.1 FM will definitely have that 'wow' factor.  We're looking forward to the fun and excitement!"

"There hasn't been a spot for relaxing, refreshing music in SAN DIEGO for a long time now," PD MIKE VASQUEZ added.  "We will be the station you'll turn to when you're in the mood to take it easy.  Our playlist features some of the biggest, easy hits from artists like ELTON JOHN, WHITNEY HOUSTON, CELINE DION, BILLY JOEL, AIR SUPPLY, NORAH JONES and LIONEL RICHIE."

Look for EASY 98.1 FM to begin every workday at 8:30a with over an hour of continuous music.  Listen in at www.easy981.com.

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