Greater Media Signs Licensing Deal With Big Machine Label Group

Turning On Big Machine

GREATER MEDIA has signed a multi-year licensing deal with BIG MACHINE LABEL GROUP with regard to the performance of BIG MACHINE’s recorded music on GREATER MEDIA’s digital and terrestrial broadcast platforms. BIG MACHINE-owned label artists such as TAYLOR SWIFT, TIM MCGRAW, RASCAL FLATTS, JUSTIN MOORE, REBA, BRANTLEY GILBERT, THE MAVERICKS and THOMAS RHETT are part of the agreement.

In the deal, BIG MACHINE will allow digital simulcasts of the over-the-air signals by GREATER MEDIA to scale affordably to support the growth of the company’s digital platform; in return GREATER MEDIA will share a percentage of its on-air revenues with regard to the performance of BIG MACHINE’s recorded music on terrestrial platforms.

"We are thrilled to partner with the BIG MACHINE LABEL GROUP, its Pres./CEO SCOTT BORCHETTA, and the company’s outstanding artists through this licensing agreement," GREATER MEDIA Chairman/CEO PETER SMYTH said. "This is a great example of the radio and record industries working together with the ultimate goal of being able to provide the best entertainment possible on a multi-platform basis for our valued listeners."

"PETER SMYTH is an American broadcasting visionary who fully understands the importance of leading a healthy radio entertainment business in lockstep with a healthy recorded music business," SCOTT BORCHETTA said. "The broadcast industry knows that the BIG MACHINE LABEL GROUP is fully supportive of the mission of having great radio available in as many places as possible and this is another public vote of confidence and support for that mission."

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