This Week's Merge: Social Snubbing Is Fair Play

Lori Lewis

JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "'Complain-vertising' is perhaps the latest trend set by CHICAGO businessman HASAN SYED.

When SYED couldn't get a call back or an e-mail response from BRITISH AIRWAYS over lost luggage, he took to TWITTER, something many folks already do. But how SYED used the platform is something we haven't seen before.”

Read more here on MERGE –- the ALL ACCESS column dedicated to assisting radio in the digital and social space.

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