ADA Partners With Avicii Manager Ash Pournouri's PRMD Music

New Deal With ADA

ALTERNATIVE DISTRIBUTION ALLIANCE has announced a partnership with newly launched, independent EDM label, PRMD MUSIC. Based in STOCKHOLM, SWEDEN, PRMD was founded this year by AVICII manager and AT NIGHT MANAGEMENT founder, ASH POURNOURI.

"As an artist manager, ASH has already accomplished so much, and we’re thrilled about his new venture, PRMD," said ADA SVP/A&R and Label Services KENNY WEAGLY. "Between ASH’s credentials and his roster’s incredible talent, this young label is well-poised for great success, and ADA is very happy to be providing early support to help PRMD and its artists achieve their goals."

"ADA is the perfect partner to help PRMD make a big splash right out of the gate," said POURNOURI. "Our artists expect the highest level of service and we’re confident that this deal will reinforce our ability to do that."

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