This Week's Merge: When You Dismiss Twitter, You Miss The Big Picture

Lori Lewis

JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "TWITTER is expected to hit the public market this week, making its stock accessible to retail investors. And while TWITTER become a part of today's culture, there are still too many in storied industries such as TV, print, and radio detached from it.

Perhaps one way to help connect the dots is to take a look back to memorable moments in history and pop culture that actually played out on TWITTER. There have been some pretty incredible happenings on TWITTER. So if you’re only focused on the tweets that can make the platform appear tiresome, you miss the big picture.

MERGE is dedicated to assisting radio and records in the social and digital space.

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