Nielsen To Begin Measuring Ads On YouTube

Makes The Move To Measure YouTube

Is NIELSEN getting closer to measuring radio on the internet? One sign that they could be closer came late last week when GOOGLE agreed after 2 years of negotiations to allow NIELSEN to "place measurement tags on ads running on YOUTUBE, a stance that media buyers say stopped some advertisers buying time on the online video site," reports THE WALL STREET JOURNAL.

NIELSEN TOLD the journal THAT it expects the "measurement tags to be accepted across all GOOGLE properties, including YOUTUBE… by early 2014."

GOOGLE confirmed the move, saying "We know our clients want meaningful measurement, which is why we're investing in brand-friendly metrics. While we continue to build measurement options powered by GOOGLE, we're also partnering with industry leaders, such as NIELSEN and COMSCORE, to offer objective, credentialed, third-party measurement options."

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