WDRQ/Detroit Flips To Country

Flip To Country

CUMULUS Adult Hits WDRQ/DETROIT made the flip to Country this morning (12/13) at 9:31a (ET), debuting as NASH FM 93.1 and playing All-CHRISTMAS Country music, with plans for a JANUARY 1st launch of regular music programming.

CUMULUS MEDIA Co-COO/EVP JOHN DICKEY tells ALL ACCESS the station will release more information next week regarding staffing and integration of the NASH brand and its programming elements. While not specific, DICKEY hinted that recently announced syndicated evening show, "NASHVILLE NIGHTS WITH SHAWN PARR" (NET NEWS 11/11) would be part of the new station's programming lineup.

No PD has been named, but DICKEY said CUMULUS will conduct a search from both inside and outside the company, lead by SVP/Corporate Programming MIKE MCVAY. Candidates should send materials to Mike.mcvay@cumulus.com.

"This is an exciting move for our NASH brand," DICKEY told ALL ACCESS. "This should be a fun battle that will be all about the format and the artists. It will be good for everybody; our hope is to have Country shares in DETROIT grow even more."

Calling it a "great Country market," DICKEY pointed out that DETROIT used to have two Country stations. CBS RADIO Country WYCD is currently the market's lone Country outlet and DETROIT's #1 ranked radio station. 'YCD has been format exclusive in The MOTOR CITY since CLEAR CHANNEL flipped WDTW in the FALL of 2009.

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