This Week's Merge: What The Kids Really Want

Lori Lewis

JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "But you know what they do want?

"Acknowledgment.

"Especially from their favorite radio stations.

"And it's nothing new because you’ve heard me say on many occasions that acknowledgment is perhaps the most critical tactic any brand will include in their arsenal of social execution.

"Consider what radio fans told JACOBS MEDIA's TECHSURVEY 10."

MERGE is written to assist radio and records in the social and digital space.

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