Nielsen Music 360 Study Finds Continued Heavy Music Listening

Music 360 Study

The just released Music 360 2014 study, NIELSEN’s third annual research of the tastes, habits and preferences of U.S. music listeners, found that 93% of the country's population listens to music, spending more than 25 hours each week tuning into their favorite tunes. The 75% of respondents who said they actively chose to listen to music was greater than the 73% who watch television.

One reason for music radio's popularity is that it can be easily accessed throughout the day. Nearly a quarter of all music listening happens while driving; and around 15% of weekly TSL occurs at work and when doing chores at home. Also, 59% of music listeners listen via over-the-air AM/FM or online radio streams, followed by individual music libraries (48%), on demand streaming music services (41%), and curated streaming music services (36%).

When it comes to spurring music sales, 18%  of the digital music consumers listening online or through a mobile device have purchased a song while streaming it. Smartphone use is fueling growth as well, as 39% of smartphone owners purchased music on such a device in 2014, up from 34% a year ago.

Read the entire report here.

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