This Week's Merge: To Be Truly Unique, You Need A Truly Differentiated Human Touch

Lori Lewis

JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "Change is inevitable. And even though we know that, it doesn’t help in the moment we experience it.

"When talent departs our stations, the audience wants to know why.

"Oftentimes, companies will release an official statement as a blanket response to everyone.  But MAX MEDIA OM JOHN SHOMBY wanted to do something different when he had to manage a talent departure last week.

"So he took the fans head-on in a digital face-to-face. SHOMBY didn't back down; he answered some pretty tough questions."

MERGE is written to help assist the radio and record industry in the social and digital space.

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