Boise's Impact Radio Group Collects Supplies For Wildfire Ravaged Idaho

7 Hour Live Broadcast

IMPACT RADIO GROUP's five BOISE stations, Adult Hits KSRV, Top 40/Rhythmic KWYD, Hot AC KZMG, Country KQBL and Sports KNFL,during a seven hour live broadcast, went to their listeners to gather supplies for firefighters battling area wild fires. The SODA FIRE in HOMEDALE, ID is the nation's largest wild fire with over 280,000 acres burned and the CLEARWATER COMPLEX FIRE in KAMIAH, ID is approaching 60,000 acres burned.

IMPACT RADIO GROUP and its listeners collected 250 cases of water, 30 cases of energy drinks, 20 cases of sports drinks, and hundreds of comfort kit items containing toothbrushes, toothpaste, deodorant, body wash, and shampoo and conditioner. Additionally, the stations collected over $500 which will be donated to the Owyhee Cattlemen Association which is need of hay for the cattle displaced from the SODA FIRE.

The items collected will go to the over 700 personnel working to contain the CLEARWATER COMPLEX FIRE and for those who have been displaced from their home. IMPACT RADIO GROUP worked directly with advertising partners SWIRE/COCA-COLA and WALMART to create a central location where people could donate. IMPACT RADIO GROUP OM KEVIN CRUISE commented, "It is amazing to see the community come together for those who have been affected by the wildfires burning throughout the state. We heard from several listeners who grew up in KAMIAH and who have lost the family home where they grew up. We wanted to help those who have been working to contain the multiple fires in IDAHO. We know the power of radio and how it can bring the community together, and we saw the generosity of our listener’s first-hand."

The SODA FIRE had a direct affect on KWYD as the fire reached the stations transmitter site in PARMA, ID. Luckily the transmitter site was not damaged due to the efforts of IMPACT RADIO GROUP’s engineering team, who kept vegetation short so the fire would not have fuel to destroy the tower and transmitter site. Due to their efforts the transmitter site suffered minimal damage

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