Samsung's Milk Music Adds Sports

Sporty

SAMSUNG's MILK MUSIC, the streaming music app, is adding college sports and sports talk to its offerings, streaming football and basketball games live this season and later offering CBS RADIO NETWORK shows as well.

“We are thrilled to expand SAMSUNG MILK MUSIC to include college sports broadcasts, a terrific addition, delivering entertaining content to fit our consumers’ lifestyles,” said SAMSUNG MEDIA SOLUTIONS CENTER EVP JOHN PLEASANTS. “Complementing the radio listening experience, our consumers have the flexibility to enjoy their favorite team’s games, no matter where they are, on the device they love and use every day.

Beginning THURSDAY (9/3), the app will offer live streams of over 900 college football games and conference championships from 122 schools, and will add over 3.000 college basketball games from 137 schools once that season begins.  Home and away feeds will be offered at a later date.

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