Cumulus Moves Alternative Format To 101.9, Launches Classic Hip-Hop KHTB '94.9 The Vibe'

Cumulus/SLC Action

As tipped here earlier today, CUMULUS MEDIA moved Alternative KHTB (ALT 94.9)/SALT LAKE CITY to 101.9 on the FM dial and will rebrand the station as ALT 101.9. On the 94.9 frequency, CUMULUS has launched KHTB as a Classic Hip-Hop station, 94.9 THE VIBE. Concurrently, the two stations launched new websites today at www.949thevibe.com and at www.alt1019.com.

94.9 THE VIBE will offer big old school Hip-Hop hits, mixed with some R&B “throwbacks” from the ‘80s, ‘90s and early 2000s. WESTWOOD ONE syndicates the Classic Hip-Hop programming for 94.9 THE VIBE.

“94.9 THE VIBE is the beat of the SALT LAKE VALLEY," CUMULUS/SALT LAKE CITY PD RICK VAUGHN said: There is so much great Hip-Hop and Rhythmic music that just wasn’t getting played here. THE VIBE is mass appeal and FUN! Look out!”

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