Jacobs Media Honors Emmis' Mobile App As Most Innovative

Honors "Where Hip-Hop Lives" App

Each week, JACOBS MEDIA honors an "innovative" member of our business. This week, they've chosen EMMIS COMMUNICATION's "Where Hip-Hop Lives" mobile app, writing, "with mega-brands like [WQHT] HOT 97/NEW YORK and [KPWR] POWER 106/LOS ANGELES, EMMIS COMMUNICATIONS has been and continues to be the radio industry leader for major market Hip-Hop exposure on both coasts with music, larger-than-life talent, major events, and a commitment to embodying all-things Hip-Hop."

JACOBS continues, "we talk a great deal about leveraging and extending great radio brands in novel and innovative ways. In that spirit, EMMIS began looking at ways to take those two iconic brands and make them bigger; from the two largest markets in the U.S. to becoming the national, and even, the international home of Hip-Hop. In that spirit, EMMIS designed and launched “Where Hip-Hop Lives,” a mobile app that takes the best of both stations, adds more robust content, and makes the whole package available to people across the country and, as of late AUGUST (NET NEWS 8/25), the entire world."

Read the full blog post here.

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