Former UMG Digital Chief Rob Wells Joins London Startup Crowdmix

Rob Wells Joins Crowdmix

New London-based music-focused social network CROWDMIX has appointed former UMG President of Global Digital Business ROB WELLS  to head up its NORTH AMERICAN operations, according to MUSICWEEK.COM.

The company has raised over $20 million of pre-launch funding from a number of private and institutional investors, and is currently in the process of raising an additional $20m-$30m by the end of 2015.

Crowdmix's app is due to launch in Q1 2016.

WELLS will be based in L.A., developing the company's WEST COAST hub, assuming responsibility for developing and implementing a commercial strategy for the company.

CROWDMIX founder/CEO IAN ROBERTS commented: "This appointment massively strengthens our senior team. ROB has been one of the most high-profile and respected music industry executives of recent years with a well-deserved reputation for innovation and forward thinking. Bringing talent of his calibre into our team is thrilling and demonstrates our ambition for CROWDMIX."

Added WELLS: "Initially skeptical, I quickly became incredibly excited by the scale of CROWDMIX's ambition, its ridiculously talented tech team, music industry support, strong funding and vision to give fans the social experience they crave. Helping build something truly unique is a very exciting proposition and I am looking forward to revealing more about our platform and plans as we move closer to launch early next year."

An outspoken backer of digital streaming services such as SPOTIFY, WELLS left UMG earlier this year (NET NEWS 2/23).

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