Bradford Hollingsworth Joins The Valory Music Co.

Bradford Hollingsworth

THE VALORY MUSIC CO. has tapped BRADFORD HOLLINGSWORTH for Dir./NORTHEAST Promotion. HOLLINGSWORTH succeeds SHARI ROTH, who left her post at the end of AUGUST to join WARNER MUSIC NASHVILLE's TEAM WEA (NET NEWS 8/31).

HOLLINGSWORTH has been on the job since MONDAY (10/5) and is beginning his work with VALORY's artist roster, including BRANTLEY GILBERT, THOMAS RHETT, and more. "I could not be more pumped to join BIG MACHINE LABEL GROUP and THE VALORY MUSIC CO. at a time when VALORY is on fire," said HOLLINGSWORTH. "The leadership, staff, and roster at BMLG is unparalleled, and I look forward to being on this already successful team."

VALORY SVP/Promotion GEORGE BRINER echoed HOLLINGSWORTH's sentiments, saying: "We're all excited to have BRADFORD join us at THE VALORY MUSIC CO. He comes to us with a vast background of experience including serving in our country's military, working with the DETROIT PISTONS and NASHVILLE PREDATORS, as well as COUNTRY RADIO BROADCASTERS and the NASHVILLE CHAMBER OF COMMERCE."

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