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National Pork Board 'Porkcast' Campaign Uses Westwood One NFL, Country Programming
October 13, 2015 at 2:46 PM (PT)
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Pork
A new advertising campaign is using WESTWOOD ONE's syndicated programming to promote pork.
The NATIONAL PORK BOARD's "porkcast" campaign -- tying pork into weather forecasts -- includes live reads by TIKI BARBER on CBS SPORTS RADIO's "TIKI AND TIERNEY" show, plus commercials across the syndicator's NFL and Country format programming.
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