Pandora To Stream 'Serial'

On Pandora, Too

PANDORA will be the "exclusive streaming partner" of SERIAL as the popular podcast enters its second season, the customizable streaming audio service announced TODAY (11/2).  Episodes of the new season will begin posting at a date to be determined on THURSDAYS at 6a (ET), simultaneously on PANDORA and through the usual SERIAL podcast feed.  Season one will be added to PANDORA on NOVEMBER 24th; the episodes will be individually selectable, as will the spot in the show where a listener wishes to pick up.

“SERIAL Season One was a phenomenon and we at PANDORA are among the many eagerly anticipating Season Two,” said PANDORA CEO BRIAN MCANDREWS. “We think our listeners will love SERIAL and look forward to helping build its growing number of fans.”

“SERIAL and PANDORA are a perfect fit,” added MCANDREWS. “We are always looking to delight our listeners with engaging and cutting-edge programming, while SERIAL is looking to reach the largest audience possible. This gives PANDORA listeners yet another reason to tune in.”

SERIAL Editorial Advisor and THIS AMERICAN LIFE host IRA GLASS said, “For people already listening to SERIAL and THIS AMERICAN LIFE, nothing will change. But we believe lots of people who’d like our shows simply haven’t heard of them, or haven’t started listening to podcasts.  SERIAL is the biggest podcast in the world, but only 17% of Americans listen to podcasts at all. That’s why it’s so exciting for us to work with PANDORA. PANDORA reaches millions of people who never listen to public radio or download podcasts. This’ll get our shows to them.”

“We also have our fingers crossed that (SERIAL host) SARAH KOENIG’s voice sounds enough like JUSTIN BIEBER’s that PANDORA’s genome pushes the show on hordes of millennials,” joked GLASS.

Ticketfly Acquisition Closes               

PANDORA also announced that it has closed on the purchase of TICKETFLY.  The deal was announced on OCTOBER 7th.

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