ADA Strengthens Label Services, Ups Tyson Haller, David McGilvray And Laura Bender

ADA Ups Three

ALTERNATIVE DISTRIBUTION ALLIANCE (ADA), WARNER MUSIC GROUP’s worldwide independent distribution and services arm, announced several moves intended to further strengthen its U.S. label services offerings. 

TYSON HALLER has been promoted to SVP, Promotion & Label Services, reporting to President, A&R And Label Services KENNY WEAGLY.  DAVID McGILVRAY has been promoted to VP, Promotion, and LAURA BENDER has been promoted to Senior Director, Promotion, Adult Formats.  Both report to HALLER.

ADA WORLDWIDE President ELIA SETON commented: “TYSON and DAVID oversee a team that has had incredible promotional success recently with ARCTIC MONKEYS, OF MICE AND MEN, THE DEAD WEATHER and LIL DICKY.  "Their entire team consistently delivers winning radio campaigns for our independent label partners.”

HALLER will oversee ADA’s full suite of label services in the U.S., including radio promotion, video promotion, marketing, publicity, and online.  He arrived at WMG in 2004 from VIRGIN RECORDS.

McGILVRAY will oversee ADA’s radio Promotion department including national format heads at the Alternative, Active Rock, Triple A, NonComm, Adult Contemporary, Hot AC, Top 40, Rhythmic, Urban and Dance formats.  He recently joined the ADA team following 17 years at the ISLAND DEF JAM MUSIC GROUP.

BENDER will oversee the Adult Radio formats, including Triple A and NonComm, Adult Contemporary and Hot AC.  She joined the ADA radio promotion department in 2014 after 14 years at ROADRUNNER/ATLANTIC.

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