The Nielsen Audio Conference & Urban PD Clinic Begins Today

Starts Today

The NIELSEN AUDIO Client Conference & Urban PD Clinic kicked off this morning.  The two-day event will be held TODAY and TOMORROW at the GAYLORD NATIONAL RESORT AND CONVENTION CENTER in NATIONAL HARBOR (FORT WASHINGTON, MD), on the MARYLAND side of the POTOMAC -- just south of WASHINGTON, D.C.

NIELSEN VP/Audience Insights JON MILLER told ALL ACCESS, "We are really excited to be on the doorstep of another great AUDIO CLIENT CONFERENCE and Urban PD Clinic.  We hope that our attendees will walk away with a better understanding of what the total audio landscape looks like and what kind of strategies and tactics will set them up for success in 2016."

Conference Agenda:

Thursday, December 3rd

• 8:15-8:30: Urban PD Clinic: Welcome and Opening Remarks. Host: TONY KIDD, VP/Programming, COX MEDIA GROUP ATLANTA
• 8:30-9a: Ratings Year-in-Review For Urban. Speaker: NIELSEN VP/Audience Insights JON MILLER
• 9-9:30a: What Makes Urban Music Fans Tick? Speaker: NIELSEN VP/Multicultural Growth and Strategy COURTNEY JONES
• 9:30-10:15a: Talent Spotlight: DONNIE SIMPSON. Speakers: RADIO ONE SVP/Programming Content JAY STEVENS &  WMMJ/Washington, D.C’s Legendary Personality DONNIE SIMPSON
• 10:15-10:45a: Mobilize Your Marketing with the Power of Super Fans. Speaker: DMR INTERACTIVE Pres./CEO ANDREW CURRAN
• 10:45-noon: NIELSEN Product Update Super Session. Speakers:  EVP/Global Watch Product Leadership MEGAN CLARKEN, VP/Product Leadership ROB KASS, Chief Engineer ARUN RAMASWAMY, VP/ Product Leadership DENISE SAFKO, EVP/Managing Dir. Local Media MATT O’ GRADY
• Noon-1p: Lunch & Presentation Why Radio Matters (Reasons why Programming and Sales must be attached at the hip). Speaker: Radio Advertising Bureau (RAB) Pres./CEO ERICA FARBER
• 1-1:30p: NIELSEN Interactive Technology and Measurement Expo
• 1:30-2:30p: Now In Session: The Class of 2015. Speakers: NIELSEN VP/ Measurement Innovation ED COHEN and Professor of Telecommunication Dr. SYLVIA CHAN-OLMSTED of the UNIVERSITY OF FLORIDA COLLEGE of JOURNALISM and COMMUNICATIONS
• 2:30-3p: THE NEW YORK TIMES ‘TIMES’ They Are A-Changing.  Speakers: NIELSEN VP Audience Insights JON MILLER, NEW YORK TIMES Product Director Mobile PAUL WERDEL  
• 3-3:30: Mobile 2.0 – Beyond the Stream, presented by JACOBS MEDIA.  Speakers:  JACOBS MEDIA Pres. PAUL JACOBS,  EMMIS VP/Digital ANGIE MAY-COOK,  ENTERCOM SEATTLE VP/Programming & Operations DAVE RICHARDS,  WCSX DETROIT PD JERRY TARRANTS
• 3:30-4p: The Components of Tuning Behavior: Switching vs Turning.  Speakers: COLEMAN INSIGHTS Pres./COO WARREN KURTMAN, RCS WORLDWIDE Pres./CEO PHILIPPE GENERALI, NIELSEN SVP Product Leadership BILL ROSE
• 4-4:45p: Podcasting and Radio: How Broadcasters Can Engage Audiences and Generate Revenue with On-Demand Audio. Speakers: JACOBS MEDIA Digital Dot Connector SETH RESLER, NIELSEN VP/Product Leadership ROB KASS, SCRIPPS MEDIA Dir./Digital Solutions Group ROB MCCRACKEN, LIBSYN VP Podcaster Relations ROB WALCH, SPREAKER Head of Content ROB GREENLEE, NPR Product Manager MATHILDE PIARD
• 4:45-5:30p: The Art of Songwriting, Part 2: Featuring RANDY BACHMAN. Speakers: PD DAVE BEASING KSWD/L.A., BMI Recording Artist RANDY BACHMAN
• 5:30p Cocktail Reception with NIELSEN INTERACTIVE. During the cocktail reception NIELSEN INTERACTIVE will showcase live demonstrations of the company’s latest audience measurement technologies.  It will be a hands-on look at the PPM encoding and decoding process.  

Friday, December 4th

• 8:15-8:30a: NIELSEN Introduction and Welcome. Speakers: NIELSEN EVP/Managing Director/Local Media MATT O’ GRADY, GLENN ENOCH, NIELSEN SVP/Audience Insights GLENN ENOCH
• 8:30-9:15: Talking Politics with STEPHANIE MILLER. Speakers: EDISON RESEARCH President LARRY ROSIN, Host of The STEPHANIE MILLER SHOW, STEPHANIE MILLER
• 9:15-9:45a: How Top Brands Fight Through the Clutter. Speaker: ARNOLD WORLDWIDE GLOBAL Creative Officer JIM ELLIOTT
• 9:45-10:15a: Millennial's 360: The Music Habits of America’s Most Connected Consumers. Speaker: NIELSEN ENTERTAINMENT SVP/Insights and Analytics JULANNE SCHIFFER
• 10:15-11a: The ZACH SANG and MARK THOMPSON Show. Speakers: JACOBS MEDIA Pres. FRED JACOBS, WESTWOOD ONE’s Host of ZACH SANG & THE GANG, ZACH SANG, KSWD/L.A Host of MARK IN THE MORNING, MARK THOMPSON
• 11-noon: NIELSEN Programming Insights Hour. Speakers: NIELSEN VP/Audience Insights JON MILLER, NIELSEN VP/ Client Solutions STEPHANIE FRIEDMAN, NIELSEN Hispanic Broadcaster Account Specialist MONICA NARVAEZ, 
• Noon: Conference Concludes

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