WBRN/Tampa Drops 'Bubba 98.7' Branding

Name Change

The drama surrounding BUBBA THE LOVE SPONGE, BEASLEY, and NIELSEN added another chapter TODAY as the station BEASLEY branded after BUBBA, Rock WBRN (BUBBA 98.7)/TAMPA, suddenly dropped the BUBBA branding.  While BUBBA remains in the station's lineup, the change to drop the morning host's name from imaging follows the controversy over ratings tampering that has embroiled BUBBA, NIELSEN, and BEASLEY in legal entanglements over the past months.

The station is now billing itself on-air with a version of its secondary slogan, "NO RULES ROCK," and sports an "Under Construction" image where the BUBBA 98.7 logo had appeared on its website.  Both the station's Facebook and Twitter pages have followed suit, showing the "Under Construction" stock images of yellow warning tape and otherwise not mentioning the change.

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