Columbia Records Ups Brady Bedard To VP Of Rock And Alternative Promotion

Bedard

COLUMBIA RECORDS has promoted Senior Director of Promotion BRADY BEDARD to Vice President of Rock & Alternative Promotion. BEDARD has worked on several successful radio campaigns during his 15 years at the label, including for ADELE, BEYONCE, HOZIER, ONE DIRECTION, DAFT PUNK, JOHN MAYER, PHARRELL, and JOHN LEGEND, among others.  Turning to Rock and Alternative, BEDARD will be working on projects with NEIGHBOURHOOD, BRING ME THE HORIZON, ST. LUCIA, COLEMAN HELL, WILD BELLE, RAURY, and more.

EVP of Promotion LEE LEIPSNER said, “It’s been exciting to watch BRADY solidify himself as one of the industry’s foremost promotion executives. His tenacity and passion prove infectious, making him indispensable.  We’re honored to have him lead our Rock & Alternative efforts and stand at the forefront of breaking a new generation of artists.”

“COLUMBIA has been home for my entire career,” added BEDARD. “To be a part of its unprecedented legacy is a dream come true.  I’m most proud of the fact I get to make new history everyday with an amazing roster of artists and such an incredible team.  LEE LEIPSNER, JOEL KLAIMAN, and ROB STRINGER have been champions for me throughout this journey, and I’m honored and thrilled to receive this next opportunity.  I look forward to introducing our Rock & Alternative radio partners to some exciting music.”

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