WTVR/Richmond Tries A New 'Mix 98.1'

New Look

As ALL ACCESS tipped you earlier this month (NET NEWS 12/18), iHEARTMEDIA AC WTVR (LITE 98)/RICHMOND has ended its CHRISTMAS tuneage run with a new brand -- “MIX 98.1." The station will play a mix of music from artists like TAYLOR SWIFT, MAROON 5, ADELE, BRUNO MARS, PINK and more. 

MIX 98.1 will feature former WRVQ (Q94) morning radio personality JEFF WICKER, who returns to the market as the station’s new morning show host from 5:30-9a. JACKIE CUNNINGHAM, who previously hosted “JACKIE AND BENDER” on KBKS (106.1 KISS FM)/SEATTLE, will host weekdays from 9a-noon. 18 year RICHMOND veteran KAT SIMONS, will return to the station and host from 12-3p. She will be followed by another familiar RICHMOND personality, BILLY SURF, who has made two previous stops in the market.

“I am thrilled to launch MIX 98.1 and am so fortunate to have assembled a team of talent that has so much RICHMOND history and popularity," said SVP/Programming A.J. "This new on-air team will instantly deliver over 35 combined years on the radio in RICHMOND. That’s huge!”

 Check out their sound here.

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