The JOY FM Provides Food For Needy In Southwest Florida, Atlanta

The JOY FM Backpack Promotion

The JOY FM, a network of non-commercial, listener-supported Contemporary Christian music stations in FLORIDA, ATLANTA and EAST ALABAMA, partnered with local backpack food organizations to provide school children with food each weekend this school year.

This year, the JOY FM listening community in central and southwest FLORIDA and metro ATLANTA/east ALABAMA provided 20 tons of food in the form of individually packaged items. The grocery list posted at thejoyfm.com was inspired by the acronym #bejoy... "b" (boxes of cereal), "e" (easy mac & cheese), "j" (jello), "o" (oatmeal) and "y" (your choice).

In exchange, the JOY FM gave each donor a #bejoy drawstring backpack. The food items collected were give to area backpack food organizations during the second annual #bejoy BACKPACKS promotion. This total exceeds the previous year, yet represents only a fraction of the demand to meet the need for the entire school year. Food items were collected at 21 live, on-air locations over a three-hour period, seven location in GEORGIA on AUGUST 16th and 14 locations in FLORIDA on AUGUST 23rd.

The promotion served over 21 different local organizations serving several hundred local schools from ATLANTA, GA, to PORT CHARLOTTE, FL. Backpacks full of food for these children help bridge the gap over weekends when they may not have food at home.

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