Jacobs Media: Assessing The State Of Radio

Fred Jacobs

JACOBS MEDIA Pres./Founder FRED JACOBS takes to the company JACOBLOG with his assessment of radio as we al get back to work after the LABOR DAY holiday weekend. He writes, "As we all return to work for the third half of the year, I wanted to start this short week with something that is hopefully inspirational and motivational.  Given the abundance of media, gadgets, and entertainment in our midst, it’s often difficult to get our heads around who’s winning, who’s losing, and who’s in the vast middle.

"That’s one of the reasons why we’ve continued to produce Media Usage Pyramids as part of our annual Techsurveys these past 12 years. Now we realize these mega-studies are composed primarily of people connected to radio stations in some way – members of email databases or station social pages.  But our web-based studies have been incredibly trackable and predictive about how consumers enjoy their increasing choices for content and devices.

"And while our world has been rocked by technology over the past decade or so, the results are impressive for radio:

"The 'stripe' on the right shows last year’s data. Overall, our study reveals that more than 90% of our mega-sample (39,500+) spends one hour or more a day watching TV and listening to the radio. Both are down a tick from last year, but hanging in at the bottom – or foundation – of the pyramid."

Check out the full post here.

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