Pandora Now Offering $4.99 Per Month 'Pandora Plus'

New Offering

Rumors became reality this morning when PANDORA rolled out PANDORA PLUS, described by the webcaster as, "a one-of-a-kind, ad-free radio experience with dramatically increased functionality," for $4.99 per month.

“We’re always delighting our listeners through continuous innovation and a relentless focus on simplicity and ease of use,” said Chief Product Officer CHRIS PHILLIPS. “For example, our new predictive offline mode automatically detects when you lose signal and switches to one of your top stations that PANDORA knows you love. No effort required. It just keeps playing.”

PANDORA touts that listeners will now have more control over their advertising and listening experience with the ability to skip more songs and replay songs simply by opting into a video ad. The company also feels advertisers will benefit from a more engaged and attentive audience.

“We’re methodically and passionately developing the world’s most personal music experience,” said Founder/CEO TIM WESTERGREN. “And that includes flexibility in how you listen and what you pay for it. Whether a listener wants to take advantage of our enhanced ad-supported experience, our groundbreaking subscription radio service, or our fully interactive on-demand option coming later this year, we have a solution tailored for you at a price point you can afford."

PANDORA PLUS, as well as the new features available on the ad-supported tier, will launch TODAY (9/15) and roll out to listeners in the coming months on iOS and ANDROID smartphones.

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