Strong Emotional Ties to Country Songs Make Recurrents Vital To Its Listeners

Integr8

Top 40 listeners tune in to connect with music of the moment, while Country fans fall in love with -- and bond more strongly to -- songs that last through numerous seasons of their lives. That’s part of the conclusion in the third in a series of three blogs from INTEGR8 RESEARCH, exploring the differences between Country and Top 40 radio.

Following up on last week’s findings that helped confirm for programmers the true importance of recurrents to their radio station (NET NEWS 9/21), INTERGR8's MATT BAILEY this week asserts, “this [emotional] connection with the music makes recurrents an essential element of Country radio. You can make a Top 40 sound ‘hotter’ by dropping the recurrents to make way for more current spins. In Country, the power recurrents are a key element, even for stations emphasizing new Country.”

Even among older titles that some listeners tire of hearing, burn scores can be half what programmers expect for the most-burned Top 40 titles. Read the entire blog here. Additionally, INTEGR8 is offering a free webinar on TUESDAY, OCTOBER 11th, covering all three installments, plus show what Country fans’ streaming behavior can teach you about picking new music for your station, how to use sales data to separate the hits from the stuffs and why radio remains vital to exposing Country fans to new music. Register here.

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