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Pandora's Thumbprint Radio Hits 20 Million Listeners, 5.5 Billion Spins
September 29, 2016 at 11:23 AM (PT)
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PANDORA calls THUMBPRINT RADIO "the most popular radio station on the planet," with 20 million listeners and more than 5.5 billion spins.
THUMBPRINT RADIO is PANDORA's personalized station which compiles listeners' "thumbing" history, guiding them through their music profile and introducing new music at the same time.
Other pertinent facts:
-- 153,000 artists represented
-- 295 million thumbs
-- 7.4 million listeners ages 13-24
-- Listeners tune in three times per week, 40 minutes per session
-- More than 373 million listening hours
-- More than 11.2 milllion female, 8.8 million male listeners