This Week's Merge: Snap Just Made A Whole Bunch Of ‘Glassholes’ Happy

Lori Lewis

CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "You may have read by now that SNAPCHAT officially changed its name to 'SNAP.' Part of the reason behind that move is SNAP wants to be seen more as a camera company than a social platform. They also introduced a new product called 'Spectacles,' hyped as 'a new type of camera.'

"SNAP writes in the company blog, 'Spectacles connect directly to SNAP and transfer your Memories [photos/videos] directly into the app.'

"When you look at Millennials who use social media (almost all of them), more than half are on SNAPCHAT (55%) and more than three in ten (31%) use SNAP every day. That puts SNAP only behind FACEBOOK, and very close to INSTAGRAM.

"If you’re a Top 40, Top 40/Rhythmic or Alternative station, it's missed opportunity if we’re not interacting with the audience on SNAP."

Read more about SNAP and making a "spectacle" out of yourself and station in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.

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