This Week's Merge: Why Do So Many Brands Still Have A Problem With The ‘A’ Word?

Lori Lewis

CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "There can be a lot of talk in the social space from algorithms, the code that dictates what we see in our News Feeds, to the quality or quantity debate as well as what makes things go viral.

"But rarely do I hear people talk about one of the more important tactics that actually resonates and helps to build awareness – and that’s acknowledgment - the 'A' word.

"Each person should feel like they got a personal moment with you.

"And once you are true to one person at a time, it shows. It cuts through."

Read more about The "A’" Word in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.

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