GM And IBM Partner To Offer 'OnStar Go' Service, Including iHeartRadio

New Offering

GENERAL MOTORS and IBM have partnered to bring ONSTAR and IBM WATSON together to create ONSTAR GO, described as, "the auto industry’s first cognitive mobility platform." Starting in early 2017, ONSTAR is expected to give millions of GM drivers the ability to connect and interact with their favorite brands. The platform will deliver personalized content through the dashboard and other digital channels supported by the ONSTAR GO ecosystem to make the most of time spent in the car. 

iHEARTRADIO will use WATSON Personality Insights from ONSTAR GO to curate personalized experiences, "that leverage on-air personalities and local content from radio stations across the U.S. Drivers will be invited to share information from their calendars, social graph, location, music preferences and more, to create dynamic and locally relevant entertainment experiences only available through the power of radio."

“On average, people in the U.S. spend more than 46 minutes per day in their car, and are looking for ways to optimize their time,” said GM Connected Products and Strategy Executive Director PHIL ABRAM. “By leveraging ONSTAR’s connectivity and combining it with the power of WATSON, we’re looking to provide safer, simpler and better solutions to make our customers’ mobility experience more valuable and productive.” 

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