Kobalt Partners With Faction Entertainment Management And Services Group

Kobalt

KOBALT has partnered with FACTION ENTERTAINMENT, a leading talent management and services group. Under the deal, FACTION talent managers will use KOBALT as their preferred partner for publishing, label and digital distribution services. 

FACTION was founded in 2015 by INGROOVES founder and former CEO ROBB McDANIELS, KEVIN ZINGER and IVORY DANIEL in collaborating with REGIME MANAGEMENT.  The group of initial management partners included KINO CHILDREY (ROYCE 5'9, SLAUGHTERHOUSE), PAUL STEPANEK (SICK PUPPIES, TREVOR HALL), MARC FRIEDENBERG (JAMESTOWN REVIVAL), ANNA AXSTER (RYAN BINGHAM) and BRIAN ROSS (THIEVERY CORPORATION, BLACKALICIOUS).

The partnership goes in hand with KOBALT’s continued commitment to offering artists access to creative services, marketing, sales, distribution, release coordination and transparent reporting. FACTION brings a "boutique" approach as a talent service company to its managers and artists, reducing their fixed costs and increasing their revenue bases. KOBALT will help FACTION managers and artists work their music, from distribution and label services to rights and royalty management, and collecting around the world.

KOBALT President RICHARD SANDERS commented: "As KOBALT continues to expand its creative offerings and partnerships, we remain loyal to our mission of transparency, trust and innovation; this partnership reflects all of those key pillars. ROBB McDANIELS is an industry leader with a progressive and innovative approach that perfectly aligns with ours, we are looking forward to collaborating with him and his team at FACTION.”

Added McDANIELS: "Having a world-class digital distribution and publishing administration partner was a priority for us as we look to empower FACTION's managers and their artists,. After an in-depth analysis of the marketplace, it is clear that KOBALT has made the necessary investment in its people and infrastructure over the past few years to create the best global partner for our company.”

KOBALT LABEL SERVICES GM RON CERRITO added: “The genesis of any great music company will always be great artistry. Our vision is to offer investment, transparency and the largest, most experienced global team available to independent artists. Our business model is perfectly aligned with FACTION’s growing list of managers and artist roster.” 

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