This Week's Merge: It Defies Logic To Suggest Social Can't Move Ratings - You Just Need To Be Memorable

Lori Lewis

CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "It's such an interesting time to be in radio right now. We are no longer confined to audio.

"With tools like FACEBOOK LIVE and PERISCOPE, we are visually interacting in real time with the audience.

"But in order to earn the trust and reputation needed to be memorable, it takes creativity and discipline to always come at content from the consumers' point of view.

"Live streams are so much more than showing us what your radio station remote set up looks like (look at the prize wheel!) or watching your feet rest on the control room console.

"And while there may be no tangible proof using social in a meaningful way increases ratings, it defies logic to say it does not.

"Your brand is literally now in the hands of fans. At any given moment, you are inches away from their face as they watch you on their device."

Read more about The Need To Be Memorable: in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.

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