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Fred Bennett Named VP/GM, Traffic Ops And Partnerships At CBS Radio
November 17, 2016 at 7:44 AM (PT)
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TOWNSQUARE MEDIA News-Talk WKXW (NEW JERSEY 101.5)/TRENTON President/Chief Revenue Officer FRED BENNETT is joining CBS RADIO as VP/GM/Traffic Operations and Partnerships, effective MONDAY (11/21). BENNETT, the former Chief Business Development Officer for JELLI, and WESTWOOD ONE and METRO TRAFFIC executive, will be in charge of the company's building of an in-house traffic content and sales operation and will oversee CBS RADIO's new partnership with RADIATE MEDIA; he will report to COO SCOTT HERMAN.
“FRED’s 20-plus-year background in the traffic business coupled with his experience in radio station sales and management make him uniquely qualified to lead our traffic content and sales operations,” said HERMAN. BENNETT added, “I’m thrilled to join CBS RADIO and to have the opportunity to build traffic content and sales operations that focus on our audience needs and our advertising partner goals.”